Espresso Snickers, Plus Two Other Flavors, Are Coming To The US Next Year

Snickers is debuting a trio of new flavors next year, including an Espresso Snickers that brings an interesting coffee twist to the candy bar.

Each of the flavors will be infused into the nougat filling inside of each Snickers bar. To identify them, different adjectives will be placed on the wrappers of each new flavor, apparently to help you choose which one to eat based on your mood. Those feeling irritable should eat the espresso Snickers, because you're not you without your coffee-flavored candy. Folks feeling wimpy should go for the "Fiery" Snickers, infused with hot pepper, while indecisive snackers have a new salted caramel-infused Snickers bar to sample.

Regardless of your mood, if you're interested in any of these flavors, they'll be coming to the United States en masse starting in June of 2018. Bar forms and miniature pouches of each flavor will be available at that time. The actual launch date is still a long way away, so hopefully, the candies will be able to live up to all of the hype generated in that time span when they do drop.

In 1930 Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until July 19, 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s). There are also several other Snickers products such as Snickers mini, dark chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel.

Snickers Duo

A replacement for the king size Snickers bar was launched in the UK in 2004 and designed to conform to the September 2004 Food and Drink Federation (FDF) "Manifesto for Food and Health". Part of the FDF manifesto was seven pledges of action to encourage the food and drink industry to be more health conscious. Reducing portion size, clearer food labels, and reduction of the levels of fat, sugar, and salt were among the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and replace them with shareable bars. A Mars spokesman said: "Our king-size bars that come in one portion will be changed so they are shareable or can be consumed on more than one occasion. The name king-size will be phased out."

These were eventually replaced by the 'Duo', a double bar pack. Though this change to Duos reduced the weight from 3.5 to 3.29 ounces (99 to 93 g), the price remained the same. The packaging has step-by-step picture instructions of how to open a Duo into two bars, in four simple actions. As Mars stated fulfillment of their promise, the Duo format was met with criticism by the National Obesity Forum and National Consumer Council.

Bar weight

Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of 62.5g. This weight was subsequently reduced to 58g in 2009, and to 48g in 2013.

Variations

1970 – 1973: Snickers Munch

1990 – present: Snickers Ice Cream bar

1996 – 2011: Snickers Ice Cream cone

2001 – present: Snickers Cruncher bar (re branded Snickers Munch in some markets, still sold as "Cruncher" in Italy, Germany, Romania, Egypt, Poland, Latvia, Austria, Slovakia, Israel, Sweden, The Netherlands, Bosnia, and Portugal)

2002 – present: Snickers almond bar

2002 – 2008: Cookies Snickers

2004 – present: Snickers Marathon energy bars

2006 – present: Snickers Duo

2006 – 2009, 2014–present: Snickers X-treme (5 grams (0.18 oz) of protein per serving, lack of nougat)

2007 – 2010: Snickers Dark (dark chocolate)

2008: Snickers Charged (limited edition, contains caffeine, taurine, and B vitamins). It is the only Snickers bar to contain energy stimulants.

2008 – present: Snickers The Lot (Crispy pieces in a thick cream, caramel, sprinkled with a large amount of nuts, and covered in chocolate (Australia and New Zealand)

2009: Snickers Fudge (limited edition)

2010: Snickers Maximus, a limited edition with only caramel and peanut in the center

2010: More Nuts, a limited edition featuring 10% higher nut content

2010: Snickers Almond

2011: Snickers Peanut Butter. Discontinued and replaced by Snickers peanut butter Squared

2011: Snickers Peanut Butter Squared. Added to replace Snickers Peanut Butter.

2011: Snickers 3x Chocolate

2012: Snickers 3x Nuts. Introduced in Australia.

2013: Snickers 3x Caramel

2013: More Nuts. same as 2010.

2013: More Caramel. Re-release of Snickers Maximus.

2014: More Choc. a limited edition with the nougat and caramel being chocolate-based

2017: Snickers & Hazelnut.

Others include:

Snickers Fun Size (small, bite-size bars popular for Halloween)

Snickers Minis

Snickers Flapjack

Snickers Stik (25 grams (0.88 oz))

Snickers Snack Size (42 grams (1.5 oz); also sold in packs with four or five 40 grams (1.4 oz) bars)

Snickers Trio (combined 112.5 grams (3.97 oz) bar with three 37.5 grams (1.32 oz) bars; also sold as Snickers Super +1)

Peanut Butter Squared

Snickers Gold

Snickers Cake

Snickers Ice Cream (Snickers Ice Cream Bars, Snickers Minis Ice Cream Bars, Snickers Ice Cream Cones, and Snickers Ice Cream Brownies)

Snickers Nut N Butter Crunch

Snickers Crazy Peanuts (limited edition, sold in Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Latvia, Lithuania, Norway, Poland, Slovakia, and Slovenia)

Snickers Hard (limited edition, sold in Armenia, Czech Republic, Latvia, Lithuania, Poland, Ukraine, and Slovakia)

Snickers 220 V (limited edition, contains guarana and L-carnitine, sold in 2007 in Ukraine, Slovakia, and Poland)

Frozen Snickers (otherwise known as a Frozen Mungler)

Snickers Hazelnut (Ukraine, Australia, Poland, and South Korea; standard bar is 70 grams (2.5 oz), Duo bar +15% is two 40.5-gram (1.43 oz) bars resulting in an 81-gram (2.9 oz) combined bar)

Snickers Hazelnut (limited edition, sold in Bulgaria and Czech Republic; standard bar is 49 grams (1.7 oz))

Snickers White (limited edition, sold in Russia, Ukraine, Germany, Sweden, Denmark and Finland; covered in white chocolate)

Snickers with Sunflower Seed (limited edition, sold in Russia and Ukraine)

Snickers 3 nuts (limited edition, sold in Russia; with peanuts, hazelnuts and almonds)

Snickers Miniatures (in Celebrations)

Snickers Maple (limited edition, sold in Canada only)

Snickers with Green Shrek Filling (limited edition, sold as a tie-in with the movie Shrek the Third)

Snickers Adventure Bar (limited edition, sold as Indiana Jones promotion with chocolate, nuts, spice, and coconut flavor)

Snickers Rockin' Nut Road (limited edition, sold as Rocky Nut Road in Canada, contains almonds, caramel, marshmallow flavored nougat, and dark chocolate)

Snickers Chocolate Spread(with energizer)

Snickers Superman (Ukraine; before 2009 it was 95 grams (3.4 oz), in 2009 it became 100 grams (3.5 oz), in 2010 it was split into two 50.5-gram (1.78 oz) bars resulting in a 101-gram (3.6 oz) combined bar)

It's So Satisfying

In 1980, Snickers ran ads which featured a variety of everyday people discussing why they like Snickers. The ads featured a jingle that said "It's so satisfying" and had the classic hand that would open and close showing a handful of peanuts converting to a Snickers bar. "Packed with peanuts, Snickers really satisfies" was shown in the commercials.